Rebrand & Menu redesign
Client
Mimosa Grill
Year
2024
Original Logo Design
Located in Uptown Charlotte, Mimosa Grill opened in 1996. It was one of the first fine dining establishments to open in a then-quiet Uptown area, providing a much-needed gathering place for both locals and visitors.
The objective is to refresh Mimosa Grill's visual identity while preserving its legacy as a staple in Uptown Charlotte's dining scene.
The decorative yet sleek logo typeface and use of only three main colors creates a sophisticated identity and conveys elegance.
The rebranding and menu redesign have revitalized Mimosa Grill's image, attracting both longtime patrons and new guests. The modernized identity and refreshed menu offerings have reinforced its position as a premier dining destination in Charlotte.
