REBRAND
Client
Sun Travel
Year
2025
Original Logo Design
Sun Travel Cruises and Tours is a family-owned, full-service travel agency based in El Paso, Texas, established in 1965. With over 50 years of experience, the agency specializes in crafting unique vacations, including cruises, tours, and corporate travel services. Their team of seasoned travel specialists averages 26 years of experience, having visited 30 countries and sailed on 14 cruises.
The objective of this rebrand is to modernize and revitalize the Sun Travel Cruises and Tours brand, enhancing its appeal to a broader audience while preserving its rich heritage and commitment to exceptional customer service.
The finished logo includes a sun icon built into the “S” that evokes feelings of optimism and excitement. The brand colors include: deep blue symbolizes loyalty and trust; light blue for tranquility and calmness; bright coral for warmth and vitality; white for cleanliness and new beginnings.
The cohesive visual identity and refreshed messaging position Sun Travel as a trustworthy, modern luxury travel agency for global adventurers.
